Privacy Policy

This Privacy Policy ("Policy") describes how 777rc ("we", "us", "our", "the Platform") collects, processes, stores, shares and protects personal data relating to users ("you", "your", "the User") of the 777rc platform, accessible at 777rc.cam.

777rc is an English-language online gaming and sports betting platform built for players across Pakistan, covering cricket, PSL, ICC tournaments, football, UFC and a full range of casino games. The protection of your personal data is taken seriously, and we are committed to handling your information in a transparent, lawful and fair manner consistent with the obligations imposed by the Operator's applicable international licensing framework.

By registering an Account on the Platform or otherwise using the Platform's services, you acknowledge that you have read and understood this Policy and that you consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the Platform.

For the purposes of this Policy, the following terms carry the meanings set out below:

• "Account" — the registered user account created by a User on the Platform.
• "Controller" — the entity that determines the purposes and means of processing personal data. For the purposes of this Policy, the Controller is the Operator of the Platform.
• "Cookie" — a small data file placed on a User's device by the Platform for session management, analytics or preference storage purposes.
• "KYC Data" — identity and age verification documents and information collected as part of Know Your Customer procedures.
• "Operator" — the entity holding the applicable international licence under which the Platform operates.
• "Personal Data" — any information that identifies or can be used to identify a living individual, including name, email address, date of birth, IP address and payment details.
• "Processing" — any operation performed on Personal Data, including collection, storage, use, disclosure, deletion or any combination thereof.
• "Platform" — the website at 777rc.cam and any associated mobile-optimised interface, including all games, sportsbook markets and account management features.
• "Third Party" — any person or entity other than the User and 777rc.

777rc collects Personal Data across several categories depending on how you interact with the Platform. The table below summarises the main data types we collect and the context in which each arises.

We do not knowingly collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is strictly required for identity verification under KYC obligations.

4.1 Directly from You

The majority of Personal Data we hold is provided directly by you — at registration, during KYC verification, when you make a deposit or withdrawal, when you contact our support team, or when you update your account settings. You control the accuracy of this data and are responsible for keeping it current.

4.2 Automatically

When you access the Platform, certain Technical Data and Usage Data is collected automatically through server logs, cookies and similar tracking technologies. This includes your IP address, browser fingerprint, pages visited, and in-session activity. This data is collected whether or not you have a registered Account and is used primarily for security, fraud prevention and platform performance optimisation.

4.3 From Third Parties

In some cases we may receive Personal Data about you from third-party service providers — for example, identity verification bureaus used during KYC checks, payment processors handling your transaction, or analytics providers measuring platform performance. Data received from third parties is handled in accordance with this Policy and is only used for the purpose for which it was obtained.

777rc processes your Personal Data on one or more of the following legal bases, consistent with the obligations imposed by the Operator's international licensing framework:

• Contractual necessity — processing required to register your Account, execute your bets, process deposits and withdrawals, and deliver the Platform's core services.
• Legal obligation — processing required to comply with KYC, anti-money laundering (AML), responsible gambling and other regulatory obligations imposed by the Operator's licensing conditions.
• Legitimate interests — processing carried out for fraud prevention, platform security, abuse detection, and improving the Platform's performance and user experience, where such interests are not overridden by your data protection rights.
• Consent — where you have explicitly consented to a specific form of processing, such as receiving marketing communications. You may withdraw consent at any time by contacting support or updating your account preferences.

Personal Data collected by 777rc is used strictly for the following purposes:

• Account management — creating, maintaining and securing your Account, verifying your identity and age, and managing your preferences.
• Service delivery — processing bets, settling markets, crediting winnings, processing deposits and withdrawals, and displaying your balance in PKR.
• Compliance — meeting KYC, AML and responsible gambling obligations, investigating suspicious activity, and responding to regulatory requests.
• Customer support — handling enquiries, resolving disputes, and maintaining records of communications for quality and training purposes.
• Responsible gambling — monitoring your gaming activity to identify patterns associated with problem gambling, enforcing self-exclusion or limit settings you have applied, and reaching out proactively where required.
• Security and fraud prevention — detecting, investigating and preventing fraudulent activity, multi-accounting, unauthorised access and other prohibited conduct.
• Marketing communications — sending you relevant promotional offers, bonus notifications and platform updates where you have consented to receive them. You may opt out at any time.
• Platform improvement — analysing usage patterns to improve the performance, content and user experience of the Platform.

We do not use your Personal Data for automated decision-making that produces legal or similarly significant effects without human review, except where strictly required by our compliance obligations.

777rc does not sell your Personal Data to third parties. We share your data only in the following limited circumstances:

7.1 Service Providers

We engage trusted third-party processors who act on our behalf, including payment processors, KYC and identity verification providers, cloud hosting providers, customer support software vendors, and analytics platforms. These processors are contractually bound to process your data only on our instructions and to maintain appropriate security standards.

7.2 Licensing and Regulatory Authorities

Where required by the Operator's licensing obligations, we may disclose Personal Data to the relevant licensing authority, including in connection with audits, investigations or regulatory enquiries. We may also disclose data to law enforcement or governmental bodies where required by applicable law.

7.3 AML and Fraud Prevention

Where we detect or suspect fraudulent activity, match-fixing, money laundering or other prohibited conduct, we may share relevant Personal Data with specialist fraud prevention agencies, sports integrity bodies, or relevant authorities in accordance with our AML obligations.

7.4 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of the Operator's business, your Personal Data may be transferred to the acquiring entity, subject to equivalent data protection obligations being maintained.

The Platform uses cookies and similar technologies to deliver core functionality, measure performance and improve your experience. The main categories of cookies used are set out below:

• Strictly necessary cookies — essential for the Platform to function. These include session cookies that keep you logged in and security tokens. They cannot be disabled without affecting core functionality.
• Functional cookies — used to remember your preferences, such as language settings, preferred odds format and last-visited sports markets.
• Analytics cookies — used to understand how Users navigate the Platform so we can identify areas for improvement. Data collected is aggregated and anonymised where possible.
• Security cookies — used to detect and prevent fraudulent activity, multi-account behaviour and bot access. These are essential to the Platform's integrity.

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect your ability to use some features of the Platform. Strictly necessary and security cookies cannot be disabled without materially impairing your use of the Platform.

We retain your Personal Data only for as long as is necessary for the purposes set out in this Policy or as required by applicable licensing, AML and regulatory obligations. The following general retention periods apply:

• Account and identity data — retained for a minimum of five years following account closure, as required by standard AML and licensing obligations.
• Transaction records — retained for a minimum of five years following each transaction.
• KYC documents — retained for the duration of the Account relationship and for a minimum of five years following account closure.
• Support communications — retained for up to three years from the date of the interaction, or longer where the communication relates to an unresolved dispute.
• Technical and usage data — retained in aggregated or anonymised form for up to two years for platform analytics purposes.
• Responsible gambling records — retained for the duration of any self-exclusion period and for a reasonable period thereafter to prevent reinstatement contrary to the User's instructions.

Where Personal Data is no longer required, it is securely deleted or irreversibly anonymised.

777rc implements technical and organisational security measures appropriate to the sensitivity of the Personal Data we hold. These measures include, but are not limited to:

• Encryption of data in transit using industry-standard TLS protocols.
• Encryption of sensitive data at rest, including KYC documents and payment identifiers.
• Role-based access controls ensuring that only authorised personnel can access Personal Data, and only to the extent required for their role.
• Regular security assessments and penetration testing of Platform infrastructure.
• Incident response procedures to detect, contain and notify affected parties in the event of a data breach, consistent with applicable obligations.

While we take data security seriously, no system is entirely immune to risk. You are responsible for keeping your Account credentials secure and for notifying us promptly if you suspect unauthorised access to your Account.

Subject to applicable law and the Operator's licensing obligations, you hold the following rights in respect of your Personal Data. You may exercise any of these rights by contacting our support team:

To exercise any of the above rights, please contact the support team as described in Section 15. We may need to verify your identity before actioning a request. We will acknowledge your request promptly and respond within a reasonable period. Where a request is refused, we will explain the reason.

The Platform is strictly for adults. We do not knowingly collect Personal Data from any person under the age of 18, or the higher minimum age required by the Operator or applicable license jurisdiction. Age verification is conducted as part of the KYC process, and access is denied to any User who cannot confirm they meet the minimum age requirement.

The Platform may reference third-party services, payment infrastructure and brands. This Policy applies only to data processing carried out by 777rc. References to payment methods familiar in Pakistan — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are made as contextual references only. Any data exchanged during payment transactions is subject to the privacy policies of the respective providers, which are independent of this Policy. 777rc is not responsible for the privacy practices of third-party payment processors, game studios or analytics providers beyond the contractual data processing obligations we impose on them.

777rc reserves the right to update this Privacy Policy at any time. When material changes are made, the "Last updated" date at the top of this page will be revised. Continued use of the Platform following the posting of any amendment constitutes your acceptance of the revised Policy.

Where changes materially affect how we process your Personal Data or reduce your rights, we will make reasonable efforts to notify registered Users via their registered email address or through a prominent platform notification prior to the changes taking effect. We encourage you to review this Policy periodically to stay informed of how your data is handled.

If you have questions about this Privacy Policy, wish to exercise a data right, or want to raise a privacy-related concern, please use the contact details below. Note that the email address is provided as plain text only and is not a clickable link.

For responsible gambling-related requests, including self-exclusion and limit-setting, please also refer to our Responsible Gambling page. For general platform terms, see our Terms & Conditions.